Career Center

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Assistant Athletics Director for Marketing will lead the department’s marketing and fan engagement strategies, in-game productions and special events, executes promotional and advertising campaigns, assists with sponsorship activation, and supports revenue generating initiatives for the University of Virginia Athletics department.

Responsibilities include:

• Direct the day-to-day operations of the Strategic Marketing and Fan Engagement unit including performance management of staff and the development and implementation of individual sport marketing initiatives.
• Directly oversee and execute marketing, promotional and revenue generation plans for the football and men’s basketball programs - including oversight of the advertising strategy and budget - that drive increases in both revenue, brand awareness, and attendance across both programs.
• Create compelling fan and student engagement initiatives with the goal of creating memorable and unique experiences for fans and student athletes.
• Manage and execute digital marketing strategy including, but not limited to; Athletics email database, banner ads, VirginaSports.com, the Virginia Athletics app, and other digital avenues.
• Oversee game-day sponsor fulfillment including print, game-day promotion, on-court promotions, game-day hospitality, game-day messaging of sponsorships and promotions.
• Collaborate with the ticket department to help define the overarching business goals and execute season ticket member engagement and revenue generation campaigns.
• Execute student specific outreach plans and utilize grassroots marketing strategies to increase attendance at athletic events.
• Partner with other External Operations and University colleagues to define and execute the brand strategy across all channels (web, digital, print).
• In addition to the above job responsibilities, other duties may be assigned.

This is a full-time position with UVa benefits. Employees benefits package highlights include: 22 days of paid time off, increasing with service - 13+ paid holidays each year, in addition to paid time off - Parental and Community Service Leave - Health plan with options to meet healthcare and financial needs - Retirement through the Virginia Retirement System - Tuition and professional development benefits - Employee wellness program featuring activities to earn up to $500/year.

APPLICATION PROCESS: Please only apply through the UVa Job Board (https://uva.wd1.myworkdayjobs.com/UVAJobs), no applications sent to the Athletics Department will be accepted. Please apply through Workday, and search for R0035194. Complete an application online with a cover letter and CV/resume. Applications that do not contain all required documents will not receive full consideration.

Qualifications 

• Bachelor’s degree required.
• 5+ years of sports marketing experience required.
• Five or more years of marketing experience, with a strong emphasis on marketing football and men’s basketball preferred.
• Master's degree in a related field and three years of related experience preferred.
• Additional experience may be used on a one-to-one basis to offset educational requirements.

Knowledge, Skills, and Abilities

• Knowledge of NCAA, ACC and University rules and regulations. 
• Demonstrated marketing management skills, as well as the ability to work effectively with decision-makers across many levels.
• Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
• Strategic thinking and leadership skills, as well as advanced analytical and problem-solving skills.
• Excellent project manager with the ability to manage multiple projects simultaneously.
• Ability to motivate, develop, and train staff, including willingness to roll up your sleeves and lead by example.
• Excellent oral and written communication skills and presence at all levels and for all audiences.
• Ability to troubleshoot, think creatively, and resolve conflicts.
• Prior experience in planning and managing budgets.
• Ability to occasionally work nights and weekends.