Football Brand Manager (Asst. Dir-Digital Strategy) in Atlanta, GA for Georgia Institute of Technology

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Football Brand Manager (Asst. Dir-Digital Strategy)
Georgia Tech Athletics is looking for an Assistant Director of Digital Strategy to lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. This position will manage development and integration of digital marketing technologies and strategies. These include but are not limited to CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. This position will create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership and campus stakeholders. This position will apply knowledge of digital communication and marketi


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