Responsible for assisting in the development and implementation of strategic marketing plans ensuring goals and objectives are met in sales, revenue generation, game attendance, and fan atmosphere for an individual sport or sports and special events surrounding Utah athletic events.
Maintains and creates all facets of strategic marketing campaigns including digital timeline, graphical look and feel, oversees operational budgets, promotional game operations, pre-game and in-game entertainment and social media. Work in conjunction with communications and digital team to create needed content for targeted channels for assigned sports. Manage positive relationships within the department with Coaching staffs and other members of the team to achieve strategic objectives. Work with community, groups and students organizations to increase attendance and engagement. Assist on marketing and promotional team for Football. Assist with special projects and facility branding as necessary. Other duties as assigned by the Assistant AD for Marketing and Fan Experience.
Bachelor’s degree in a related field plus one year directly related experience or equivalency (one year of education can be substituted for two years of related work experience). Demonstrated ability to work independently, analyze and make decisions related to program content. Strong coordination and organizational skills required to prioritize conflicting deadlines. Demonstrated human relations and effective communication skills are also required.
Must have working knowledge and experience with InDesign, Photoshop, and graphic design. Demonstrated human relations and effective communication skills are also required.
The University of Utah, located in Salt Lake City is a large public university set in the foothills of the Wasatch Mountain range. Inspiring views complement the vast opportunities campus provides. On July 1, 2011, the University of Utah became a member of the Pac-12 Conference. The university is only minutes away from world-class ski resorts, and rugged mountain bike trails the U attracts a wide range of sport enthusiasts.